The growth of Pinterest has been remarkable in the recent years. It has seen a major leap in its popularity index in the recent years. Recently, it surpassed the number of referral traffic sent by Yahoo. People who spending more time on Pinterest than Google Plus and LinkedIn. It soon became the number 3 social network in the US. Noteworthy growth was experienced even when it allowed new registrations just by invitation. It is a great challenge posed by this social website to some great giants like Google and LinkedIn.
The Business Model
Pinterest was created keeping in mind the social networking and social sharing needs of the user. The recent success of Facebook and Twitter created the platform for the invention of a visual social sharing site. It offers the users to share interesting images from around the web on their boards. The concept of image sharing grew well among the women audiences and the popularity of this site grew. It is remarkable to note that around 80% of the Pinterest users are women. Now, the advertisement model is expected soon. The advertisers are more than interested to advertise on this image sharing network which is good news for the developers. This is much expected after Pinterest recorded to generate sales from its referral vists.
How to use Pinterest?
Pinterest is really easy to use. You need to create boards separated by themes and topics and you can start adding pins to it. Adding pins grows the size of your boards on the site. Pins are images that you put into your board by sharing them from your favorite web properties. Images have a greater tendency to attract users than simple text. This simple reason paved the way for one of the most successful sites on the internet. The users have the ability to repin the images shared by you and this way the shared url has the tendency to travel far and wide to as many boards as it can. Hence, this is one of the effective ways to increase visibility to your site.
People are motivated and love time spending on this new model of social media. Although it lacks the complete functionality like Facebook but still has lot more to stick the users to its network. Let us see what Pinterest has in store for its users as well as advertisers. One thing is sure, this model has shown many entrepreneurs the way to success. Continued growth is expected in the near future provided it continues to improve its functionality.