We know now slowly a lot of companies are beginning to enter the world of digital marketing and start using tools such as social networks and strategies like Social Media Marketing.
However, if you’re just new to this digital world and you are sure that your brand should be within these tools, you also have to know the industry and the same social networks and other tools have already had an evolution.
But the truth is that at least they have a good start, you have to consider certain factors to bring the right track digital strategy and brand planning not to go without just because it seems “simple” or because competition and is within.
Here we share three tips that we consider essential to begin a good management of your social media marketing campaign.
1. Introduce Yourself
Any social network, large or small, allows users to create a profile description either on ourselves or on l mark. However, each platform has its essence and different idea on the same information you share and also to the amount of space you have to share content. Take a quick look at Twitter and Facebook. The social network created by Mark Zuckerberg gives you virtually unlimited space to introduce your brand to the platform. Twitter in turn gives you only about two lines. As the platform that suits you, you have to ensure that the information and the message you offer to the company, brand or product is consistent and clear.
2. Social Accounts Management
In all companies and in all cases it is very important to decide who will be responsible for managing corporate accounts from different social networks. Most companies go with the most viable and logical department that is marketing, however, there are other companies where the public relations area ask to be in charge because they are used to being the public voice of the company. SEO experts mention that they are the ones who should perform this task, because they have knowledge of the use of Social Media to create a strong brand presence on the Web.
The reality is that whoever he is, has to know from head to toe the company, brand, products, services and having clear all procedures and planning to manage the accounts and have knowledge of how to act in case of different problems users or situations.
3.Diversify the Goals
Clearly, the most popular social networks are Facebook, Twitter and LinkedIn, but that does not mean you have to be only on these platforms. There are literally hundreds of social networks that can be smaller or engaged in certain niches, but that does not mean they are without value. There may be a social network that fits your company and brand. There are other platforms like Foursquare, Gowalla, Yumbling, among many other worthwhile check them.