Delving into social media as part of your business marketing strategy gives you access to a whole new network of potential customers. What was once touted as the “next big thing” is now an integral part of daily business for many companies. Here are just a few of the ways that your business can benefit from social media marketing.
1. Brand Visibility
A recognizable brand is a powerful thing, as is the reputation that goes with it. The viral nature of social media has the potential to make or break your brand image. However, it also puts you in control of how to present that image to your customers. Focus on being helpful, consistent, reliable and relevant. Not only will this establish your brand as trustworthy; it will also keep your business visible in news feeds on a regular basis and remind customers of why they prefer you over the competition.
2. Improved Website Traffic
Sharing content through social media channels is a great way to drive traffic to your website. Interesting, high-quality blog posts related to your industry spark interest within your customer base. The more pertinent the information, the more likely people will want to read more. Use media such as pictures or videos to promote your content when appropriate, as these have been shown to improve customer interaction and increase click-through rates.
Getting customers to your site is only part of the equation; you need to give them something to do once they arrive. Be sure to include a clear call to action that visitors will see when they click through. This might be a signup box for your mailing list, an advertisement for your latest sales or an announcement for a contest you’re currently holding.
3. Community and Communication
Communication between businesses and customers is a big part of social media marketing. Being in direct contact with both existing and potential customers gives you insight into their purchasing behaviors, opinions and personal preferences. It also gives you a chance to resolve any problems in real time, thereby cementing your company’s reliable image.
Social media is a powerful tool for businesses of all sizes. When you take the time to market your business via social channels, you’ll begin to see payoffs in the form of more website visitors, increased sales and improved online reputation. Make the most of this powerful marketing tool and watch your business grow.